What Fast Company are doing in terms of integrating amateur and pro content is pretty interesting. Right through their site they are erasing the boundaries between their highly paid internet A-Listers, Scoble, Israel etc, and their readers. And the truly amazing thing here is that Fast Company is at heart a magazine, the oldest of old media types.

One thing that makes this work is that the pro bloggers and writers are really pro. And the community editors are doing a good job of bringing the very best amateur content to the surface.

Jeff Jarvis weighs in with his ever definitive thoughts on FC and co here.

The Serpentine are showing McCall and Tyndall’s “Argument” on Thursday 17th January. Any takers?

A screening of McCall and Andrew Tyndall’s feature-length film
Argument, followed by a presentation by artist Aurélien Froment, whose
work deals with archives and film as a metaphor. Argument is a dense
and provocative feature-length essay examining one issue of the New
York Times magazine to investigate the ideology of news, the language
of fashion and the construction of masculinity.

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